Business & Education
Debunking Myths About B2B Telemarketing Companies
If you are providing your support to other business companies, this means you have to take special care of a few things. Since the B2B sales involve the parties which are well-acknowledged and cognizant, there is no scope of faults and lack of perfection. Everything has to be top-notch! Ever since the trade sector has become a talk of the town, there are both positive and negative stories developed around it. Being completely unaware of the comprehensive procedures involved in the concerned system, people do not give the due attention and importance to it. Some naysayers even spread myths about it all around. There are tycoons and experts from the B2B telemarketing companies delivering lectures about the administration of their services. But, such highly informative sessions often seem useless because of the pre-conceived notion that people have about this sector. Let us explore the disguised functioning of B2B SCM and the misconceptions that the laymen have about it-
B2B sales is everyone’s “cup of tea”
It is evident from the humongous transformation in the business world due to the implementation of telesales, that it is not a cakewalk. There is a lot more to leading B2B telemarketing companies than just making calls to other firms for promoting their services and pitching partners.
It does not require preparation
You cannot just pick up your phone without a warm-up and hit the prospect with an unsolicited call. There are ready-made scripts that the telemarketing agents have to memorize. They have to train themselves and practice the lines a number of times before reaching out the customers.
The agents are aggressive
You cannot force the clients to agree to your terms and conditions or impose a deal on another business owner. The B2B telemarketing companies usually aim at developing long-term relationships with their partners. So, their reps are patient and courteous. A badass attitude or assertive personality will never help in converting the leads.
There is a YES behind every NO
This is not at all true. When call agents tell you a NO, it simply means that they are denying your request. In case of B2B telemarketing companies, “everything that’s in the house is on the house.” They have no secret benefits of hiding or manipulating the truth. It is a transparent manoeuvre and you cannot question or mistake what you are told.
There is no technology involvement
Wrong! In fact, this sphere is by far one of the most advanced sectors of a business firm. The calling equipment is installed with the latest software and tools to simplify the operation and enhance the experience of both the ends.
It’s all about money
Of course, the main objective of any business deal is financial profit in the end. But, it doesn’t mean that the B2B telemarketing companies do not look after other factors. Maximum customer satisfaction is another vital goal of a contract. Other motives include an increase in the revenue generation and sales pipeline.
Telemarketing is an outdated technique
Some marketers believe that telemarketing is too old-fashioned for the B2B lead generation. But the truth is that phone calls are never going to be out of trend. Apparently, it is the easiest and the most affordable medium to communicate with your clients.
All B2B telemarketing companies are dodgy
Although there is a chance of human error involved in this domain, it is not necessary that all the B2B telemarketing companies are frauds. Some calls just go wrong and leave a bad impression on the receiving party. But one should overlook the minor shortcomings and not lose faith in the entire telemarketing procedure.
To sum it up, there are still confusions among the general public regarding the actual administration and procedures involved in the B2B telemarketing companies. We all know that- “A little knowledge is a dangerous thing.” So, these misconceptions can adversely affect the progress of the concerned companies and can disturb the national market in the long run. It is, therefore, an imperative job of the learned and well-acknowledged authorities to eliminate the stigma attached to this field.