What Is A CRM System?

The business game has changed during the last decades. We live in the world of modern technology and highly developed communication systems. If you want to stay in the game, you need to make sure that you are using 100% of your potential.

CRM stands for Customer Relationship Management. It is a business philosophy, which puts your customer at the forefront of your thinking. A CRM system like https://www.bpmonline.com/crm/cloud-crm collects and organizes all your customer related data.

Customers like to be recognized. Clients want us to know what their preferences are. Any sales representative now can deal with your customers because he/she will have all the data about previous contacts, customer behavior and preferences in front of him/her. All client history can be collected.

Why do you need a CRM System?

Every day you and your employees receive tons of information from conversations with your clients. Some of it isn’t really valuable, however some of it is and it can cost you a fortune in the future. You need to make sure that all data about your customers is stored, protected and easy to find. When your sales team consists of more than one salesperson, it is hard to work with a huge amount of data without a system. Luckily, there is a perfect solution for your company! You need a CRM system like bpm’online.

CRM in Cloud is your Best Solution

Regardless of the size of your company, this irreplaceable tool comes in handy. It can make your company much more effective and profitable. According to the latest studies, well-organized companies show a much faster growth up to 35%. If you want to keep your sales professional, you need a 100% working system to automate the workflow.

When you have all the information about your client in front of you, your chances to close the deal rise up to 87%. Additionally, you can have all the data regarding previous contacts structured and saved.

Another huge benefit of a CRM in cloud system is that you can use it for analysis. You don’t have to collect and select relevant data yourself, you can have this process automated. In this way you can enhance your marketing strategy and always be two steps ahead your competitors.

Why cloud CRM is Better than a Desktop Version?

Imagine that your local system is down for a couple of hours. This would be a disaster if all your data were located there. You would have your hands tied losing your time and money. On the contrary, having your data stored in cloud, allows you to access it anytime you need it. You don’t need your local system to close deals and you can even use mobile application on your smartphone!

The great advantage of a cloud-based system is that you can reach your data from any part of the world 24 hours a day.

The obvious benefits of a Cloud based CRM

  • Secure data storage and data structuring
  • Workflow optimization
  • 24 hours CRM in cloud access
  • Sales analysis
  • Customer behavior analysis
  • Statistics
  • Easy to integrate
  • Easy to use

Common Misconceptions Regarding a Cloud-based CRM System

One of the most common misconceptions regarding CRM systems in that it is not safe. Developers have invested a lot of time to create the safest system possible. Data protection is the main priority. This system is built to keep valuable information secure.

Another popular misconception is that CRM in cloud is useless for small companies. This is not true. This tool is designed to meet the needs of both small and big companies. Versatility is one of the main advantages of the cloud. It is very easy to customize the system to meet the needs of your businessno programing skills or coding is required.

There is also an opinion that this software is hard to integrate, which is another common mistake. Actually, cloud CRM is easy to integrate within your company and various department. . In addition, you can easily integrate all your emails and phone calls in the system.

One of the most important questions is: “how much will it cost?” First, the price of this cloud CRM is reasonable. It will not cost you a fortune. Second, it is the investments in your own company that would secure the constant growth of your business.

It is highly recommended to entrust your sales data only to serious and trusted brands like bpm’online. With the help of this sophisticated system, you can optimize your workflow and increase your sales!

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